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B2B
Worked solo and with in-house editors, graphic designers, and project managers to plan, develop, write,
and interview clients for the creation of b2b content like:
• Ad copy • AI Content • Blogs • eBooks • Email copy • Fact sheets • Micro Guides • Newsletters • Paid search copy
• SEM Ads • Social Media Copy • Social Share • Video scripts • Website copy
CLIENTS:
Accenture, Adobe, Amazon, Databricks, Google, Microsoft, Nordstrom UX,
PricewaterhouseCoopers-NYC, Salesforce, Slalom, Snowflake, and Tableau, to name a few.
Links to Microsoft web pages:
B2B GHOSTWRITTEN WORK:
Amazon Case Study
https://business.amazon.ca/en/customer-stories/franklin-creative
Amazon e-Book
Click on the PDF to read
AWS re:Invent
Created strategic marketing and event content for AWS helping elevate the Slalom brand through memorable experiences and integrated campaigns. Developed event concepts, experiential activations, video scripts, social content, case studies, and omnichannel marketing assets while collaborating with cross-functional teams to solve business challenges and drive engagement.
HOW IT STARTED:
Yesler (Now Accenture) b2b agency:
Strengthened B2B writing chops by collaborating with in-house editors, graphic designers, and project managers to plan, develop, write, and interview clients for the creation of b2b content for high-tech companies: Amazon, Google, Enterprise Mobile, Relay Health, Salesforce, SolMedia, Vertafore, and Microsoft.
David Scully
CONTENT DESIGNER, SCRIPT & COPYWRITER
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