THE ASK:

Attracting and building an audience for a new TNT TV thriller, "LEGENDS,” starring Sean Bean and Morris Chestnut. 

 

THE SOLUTION:

I introduced the concept of a reverse-psychology campaign featuring a "Watch at Your Own Discretion" hook to spark curiosity and conversation around the series.

 

Using social media as the launchpad, the team expanded the idea into an ongoing mystery narrative, planting conspiracy theories throughout the season to keep audiences engaged and encourage viewership.